Lulu: The App That Helps Ladies Make Smarter Dating Decisions

TL;DR: If you’ve ever wished you could potentially evaluate the people you date, or perhaps the guys you-know-who will make good dates, as you test restaurants, subsequently Lulu will make all your hopes and dreams come true. Given that first-ever app for women, Lulu is bringing the lead-in this sector, helping ladies create smarter matchmaking decisions and men become better daters.

From Amazon to Yelp, we’re in a world where everyone loves to examine circumstances. Everybody can’t hold off to express their unique opinion about their most recent food or even the final apartment they lived in, but what towards most recent guy they proceeded a romantic date with?

Well Lulu is the best outlet for doing that.

Cofounded in 2013 by Alexandra Chong and Alison Schwartz, Lulu is a private social networking that offers ladies the ability to rate the guys they date, advise date-worthy men and share private experiences with countless some other like-minded ladies.

Its like talking-to the best friend

Chong and Schwartz got the theory for Lulu after Chong had a memorable all-girls brunch experience. From changing tales about jobs to valentine’s strategies, she hoped she could bottle that sense of companionship and place it to great utilize.

In 2013, that sight turned into possible as Lulu, an area in which ladies can seem to be safe when talking about their particular love lives.

Director of Marketing Deborah Singer mentioned this has been a long time coming for an app like this in the industry, particularly with referrals getting so popular in other elements of existence.

“ladies today have referrals about everything in their own schedules… and yet we do not get recommendations for anything as essential as relationships and dates,” she mentioned. “We think that’s an incredibly crucial place for ladies is informed and also information [about] to truly make wiser choices on their own.”

Be it score guys they will have eliminated on with, promoting top-quality dudes for other people or making friend contacts, Lulu has made a serious impact.

“i do believe we’re delivering a fresh details layer toward matchmaking room,” Singer mentioned. “Dating is an activity that doesn’t have that details coating, and then we see ourselves as getting facts to that sector.”

Lulu shines off their apps because Chong and Schwartz, including everybody else in the group, try to let their particular personalities shine through, offering down that feeling of speaking with a very great girlfriend.

Per Singer, Lulu is especially common among college ladies, who’re in an innovative new matchmaking planet and are usually finding female pals to visit for recommendations regarding the dudes they can be meeting on campus.

Lulu also sets the privacy and security of the people very first. The software makes use of Twitter to confirm gender, get older (nobody under 17 is actually allowed to join) and buddies sectors.

But don’t think guys aren’t enabled contained in this women club

In will, Lulu allowed men to start out by using the software should they had been thinking about getting assessed.

Male consumers can see their unique total rating and which hashtags women are utilizing to spell it out them, like “#AlwaysDelighted” or “#WearsEdHardy.”

Nonetheless they can access information that displays how ladies rank all of them on qualities instance laughter, kissing capabilities and much more.

Lulu’s editorial team even offers dudes skilled articles offering online dating advice about the certain areas needed improvement in.

Women may also ask the guys their viewpoints on various subject areas, such as rectal intercourse or producing a commitment.

Yet a lot more than one million men have actually accompanied, with the average overview getting a seven, several also check out the application three times every single day.

“We watched that there was a genuine food cravings from dudes to form of enjoy statistics as to what women were saying about them,” Singer stated. “Our purpose will be really help guys improve. Exactly like you would use Bing statistics in your web site to improve it, this really is types of Google statistics for men.”

Generating a safe, good atmosphere for all

Unlike sites like Yelp or TripAdvisor, Lulu will not enable women to create available statements within reviews.

Ladies are provided multiple-choice possibilities when looking at the guys also ladies can concur or differ with all the review, which Singer mentioned encourages an optimistic environment but helps to keep user reviews from becoming needlessly mean.

“we are rating individuals – we are rating dudes. We understand that is a delicate and provocative thing becoming undertaking, and then we wish to accomplish it in a thoughtful means as well as in a constructive way,” she stated. “We heard from beginning from ladies which they didn’t wish to be part of something mean, therefore we made the decision this structure would keep that atmosphere.”

Lulu will use that same format down the road whenever increasing to many other preferred verticals like beauty, vacation or company.

“we wish to choose a location in which women can be coming to Lulu and it’s sorts of their own major destination for getting information from other women,” Singer stated. “we are really dedicated to the item and continuing to construct techniques to help ladies share further and acquire suggestions.”

When you’re prepared release your girlfriend chat, get Lulu (free-of-charge!) into the software shop or Bing Play.

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